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TikTok Engagement Rate Calculator

Calculate your TikTok video's engagement rate from views, likes, comments and shares, both by views and by followers.

  • Free
  • No sign-up required


Enter the stats of a single video (TikTok › video › Analytics).

About

TikTok Engagement Rate Calculator about

On TikTok, videos are watched far more in the “For You” feed than by your followers. That's why measuring engagement by views is more meaningful than by followers. The tool shows both.

Formula

By views: (likes + comments + shares) ÷ views × 100. By followers: the same total ÷ followers × 100. A video's numbers in its first 48 hours largely determine whether the algorithm pushes it to a wider audience.

What rate is good?

By views, below 3% is considered low, 3–6% average, 6–10% good and above 10% very good. Shares and saves are stronger signals than likes.

To raise your rate

  • Spark curiosity in the first 1–2 seconds; keep viewers from scrolling away.
  • End the video so it loops naturally; rewatches increase watch time.
  • Reply to comments with videos; it creates new content and engagement.
  • Catch trending sounds and topics early.

FAQ

TikTok Engagement Rate Calculator — what people ask

Which rate matters more: by views or by followers?

To evaluate a single video, the rate by views is more accurate. For brand collaborations, the rate by followers is also requested to see the account's overall strength.

Where should I enter the number of saves?

You can add saves to the shares field; both are strong engagement signals.

Are the numbers I enter stored?

No, the calculation is done in your browser.

To grow your account

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