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TikTok Engagement Rate Calculation

Calculate the engagement rate for your TikTok video; compare likes, comments and shares to views and followers.

  • Free
  • No sign-up required


Enter the stats of a single video (TikTok › video › Analytics).

About

TikTok Engagement Rate Calculation about

TikTok engagement rate shows how much a video moves its viewers to act. Since videos on TikTok are watched in the “For You” feed more than by followers, this rate is calculated by views, and brands look at this value the most.

TikTok engagement rate formula

(likes + comments + shares) ÷ views × 100. If you also add saves, the result is more realistic. The rate by followers shows the account's overall strength; the tool calculates both.

Tips for your media kit

  • Give the average of your last 10 videos; a single viral video inflates the rate.
  • List the rate by views and the rate by followers separately.
  • Average watch time and rewatch data are in TikTok Analytics; adding them strengthens your offer.

What rate counts as good?

By views, 6–10% is considered good and above 10% very good. Shares and saves are stronger signals than likes; if your rate is low, try content that will increase these two.

FAQ

TikTok Engagement Rate Calculation — what people ask

What should TikTok engagement rate be calculated by?
By views for a single video, by followers for the account's overall strength. Brands mostly ask for the rate by views.

Should I count saves?
Yes; you can add saves to the shares field. A save is a strong signal of interest.

Does TikTok itself show the rate?
TikTok Analytics gives view and engagement counts but doesn't calculate the rate; this tool does that calculation.

Which rate matters more: by views or by followers?
To evaluate a single video, the rate by views is more accurate. For brand collaborations, the rate by followers is also requested to see the account's overall strength.

Where should I enter the number of saves?
You can add saves to the shares field; both are strong engagement signals.

Are the numbers I enter stored?
No, the calculation is done in your browser.

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